A Malwarebytes survey of 1,500 adults across several countries found that 88% of people struggle to distinguish real online content from AI-generated fakes, with 85% reporting difficulty telling scams from genuine interactions—an increase from 66% last year. Half of respondents have encountered AI-driven fraud, including AI-generated product photos and personalized scams, while 19% experienced AI-related identity harms like non-consensual explicit content creation. The findings highlight growing challenges in online trust and identity due to AI-enabled deception, urging increased awareness and protective measures.
https://www.malwarebytes.com/blog/ai/2026/06/88-of-people-struggle-to-tell-whats-real-online