TLDR: Palo Alto Networks' 2025 Unit 42 report highlights a significant rise in social engineering attacks, with over a third of incidents starting from these tactics, primarily phishing (65%). Attackers exploit trust and human behavior rather than technical vulnerabilities, leading to business disruptions and data exposure. AI enhances these attacks, allowing for personalized lures and scalable strategies. Organizations are urged to address overpermissions, alert gaps, and strengthen identity security to mitigate risks.
https://www.paloaltonetworks.com/blog/2025/07/social-engineering-rise-new-unit-42-report/