AI has eroded trust in digital interactions. Rebuilding it requires prioritizing whether a user is a real human before verifying their identity through multi-factor authentication. Historical reliance on single-factor authentication has proven inadequate, especially with advancements in generative AI, with high-quality synthetic voices and abundant voice cloning models complicating security. Effective defense strategies now must focus on detecting synthetic identities prior to authentication processes, emphasizing the need for a robust, layered security approach.
AI Has Broken Trust. Here’s How We’re Rebuilding It
